The Digital Frontier by Ajay Sohoni

Author:Ajay Sohoni [Sohoni, Ajay]
Language: eng
Format: epub
ISBN: 9781119803263
Publisher: Wiley
Published: 2021-07-06T00:00:00+00:00

Three practical things you should do now

And that is where, according to me, On‐the‐Go commerce is headed. So, for companies touched by this, what should we be doing right away? Again, the top three things:

Firstly, if you own vending assets start thinking about how to digitize these and monetize these to create a new business model for the future; if you think your products don't lend themselves well to vending, think again. Imagine how the consumer would experience your products on an Amazon Go shelf, visit the store if you need to, and understand if your packaging and visual identity needs to change. Think about the ice cream cart business model, is this something you could bring into your category if it were possible to run a business profitably?

Second, if you are in the foodservice business, as a restaurant or a product owner, start off by creating an end‐to‐end digital consumer journey now and really invest behind technology. I think the pace at which the dining experience will be digitized will be unprecedented, especially post‐COVID and you would not want to be left behind.

And finally, work with Maps, and literally put your stores and products on the map. This will represent your first foray into virtual reality, and you will need the basics in place when the related use cases emerge, and consumers start adopting them.

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